Industry Sales Results
Industry Sales Results

May 2016 VFACTS: New vehicle sales, winners and losers

The Australian new vehicle market grew again in May, up 3.6 per cent year-on-year with 96,672 sales, and thereby stayed on all-time record pace. However, with private sales going backwards, it was larger-scale business and fleet sales that kept things flying.


Familiar patterns remained largely that in May. Passenger car sales sank and SUVs were up across the board (nabbing 37.5 per cent market share, to passenger cars’ 39.5), while vans and utes grew more than 10 per cent, and took 20 per cent market share when combined.

Summary

The Hyundai i30 small car was the top-selling vehicle for the third month in succession on the back of continued strong factory deals, ahead of the Toyota HiLux and Corolla, Mazda 3 and Ford Ranger.

Amazingly, the trusty HiLux is now the nation’s top-selling vehicle for the year with 16,558 units January-May, ahead of the i30 on 16,425. The Hyundai has relegated the Corolla (16,117) and the Mazda 3 (15,976) to third and fourth respectively YTD.

As has become a pattern, every state and territory grew its sales (the biggest volume growth came from NSW and Victoria, the best percentage growth from SA) with the exception of WA, which dropped a further 5 per cent as its mining boom dies off.

The five most popular vehicle segments by volume in May were Small Cars (18.6 per cent market share and showing welcome growth), Medium SUVs (14.4), 4x4 utes (13.1), Large SUVs (12.2) and Small SUVs (9.5).

Interestingly, the strongest proportional growth came from Upper Large SUVs and people-movers, up 28.6 per cent and 27.8 per cent respectively. Micro Cars (down 23.9 per cent), Light Cars (down 27.7 per cent) and Upper Large Cars (down 31.6 per cent) struggled.

Top brands May 2016

Perennial leader Toyota did well to grow 8 per cent — double the total market average — to 17,201 units. It beat out Mazda (9608, up 10.2 per cent), Hyundai (9005, up 8.9 per cent), Holden (7405, down 6.9 per cent) and Ford (6584, up 9.8 per cent).

The next tier were Mitsubishi (6154, steady), Nissan (5585, up 25 per cent), Volkswagen (4565, down a worrying 17.5 per cent, partially attributable to the lack of Tiguan stock as the new one nears), Subaru (4002, up 6 per cent) and Kia (3542, up a healthy 26 per cent).

Knocking on the door as always was Mercedes-Benz with 3373, up 22.5 per cent, enough to keep it in the top 10 YTD. Honda underperformed again with 2663 (down 13.7 per cent), with BMW (2565, up 7.8 per cent), Audi (2002, up 3.6 per cent), Isuzu Ute (1883, up 11.1 per cent) and Suzuki (1712,down 1.2 per cent) close.

Other smaller-volume brands that performed well were (alphabetically): Fiat Professional (109, up 25.3 per cent), Infiniti (56, up 30.2 per cent), Jaguar (176, up 188.5 per cent), Land Rover (990, up 19 per cent and ahead of Jeep in volume), LDV (139, 321.2 per cent) and Volvo Car (490, up 39.2 per cent).

At the top end, a few supercar and ultra-luxury brands also did well, led by Lamborghini (21, tripling sales year-on-year) and McLaren (11, up 120 per cent).

Big losers beyond those mentioned up the page were: Alfa Romeo (52, down 57.4 per cent), Chrysler (30, down 61 per cent), Citroen (90, down 12.6 per cent), Dodge (38, down 66.4 per cent) and Fiat (175, down 54.1 per cent).

Other strugglers were Foton Light (68, down 34 per cent), Jeep (975, down 54.1 per cent), Peugeot (234, down 23.3 per cent), Renault (779, down 29.5 per cent as Megane/Koleos stocks dwindle) and SsangYong (38, down 66.1 per cent).

Top models May 2016

The top 10 in May were the: Hyundai i30 (3771), Toyota HiLux (3675), Toyota Corolla (3333), Mazda 3 (3243), Ford Ranger (3115), Holden Commodore (2255), Mazda CX-5 (2117), Mitsubishi Triton (2021), Volkswagen Golf (1753) and Nissan Navara (1752).

Knocking on the door were two SUVs, the Toyota RAV4 and Hyundai Tucson.

The top-selling passenger vehicles by segment were: Kia Picanto (189), Hyundai Accent (1252), Mini (207), Hyundai i30 (3771), Audi A3 (498), Toyota Camry (1446), Mercedes-Benz C-Class (547), Holden Commodore (2255) and Mercedes-Benz E-Class (62).

Others were the Holden Caprice (47), BMW 7 Series (26), Kia Carnival (460), Ford Mustang (309), Mercedes-Benz C-Class Coupe (208) and Porsche 911 (41).

The top-selling SUVs by segment were: Mazda CX-3 (1451), BMW X1 (372), Mazda CX-5 (2117), Mercedes-Benz GLC (418), Toyota Prado (1174), BMW X5 (419), Toyota LandCruiser (982) and Mercedes-Benz GLS (119).

The leading commercials by segment were the: Toyota HiAce bus (2015), Volkswagen Caddy (180), Toyota HiAce van (668), Toyota HiLux 4x2 (939) and Toyota HiLux 4x4 (2736 — Ranger 4x4 managed 2617)

Miscellaneous data

Year-to-date sales stand at 469,571, ahead of the record-setting 2015's equivalent YTD figure of 452,577. The top-three vehicles YTD are the Toyota HiLux, Hyundai i30 and Toyota Corolla.

Sales dropped 4.1 per cent across the private sector to 47,424 units, meaning it was actually business fleets (38,611, up 13.5 per cent). Government sales were 3807 (up 2.1 per cent) and rentals accounted for 3983, up 16.8 per cent.

Diesel-powered passenger vehicles tumbled a further 22 per cent to 1687 units, representing about 4 per cent of the overall passenger total. Hybrid cars also struggled to sell to private buyers, down 12.5 per cent (passenger) and 39.6 per cent (SUV) respectively.

Our main sources of vehicles were: Japan (27,367, up 2.1 per cent), Thailand (23,064, up 14.8 per cent), Korea (13,585, up 29.1 per cent), Germany (7337, down 2.9 per cent) and USA (4220, down 14 per cent). Australian-made cars accounted for 6647 units, down 6.9 per cent.

Toyota reasserted its market dominance by being the top-selling passenger car brand, top-selling SUV brand and the top-selling light commercial brand.

By popular demand, the race between the market’s ute-based family off-roaders looked like this: Isuzu MU-X (532), Mitsubishi Pajero Sport (430), Toyota Fortuner (373), Ford Everest (252) and Holden Colorado 7 (220).

Top ten brands May 2016

  1. Toyota — 17,201 (up 8 per cent)
  2. Mazda — 9608 (up 10.2 per cent)
  3. Hyundai — 9005 (up 8.9 per cent)
  4. Holden — 7405 9down 6.9 per cent)
  5. Ford — 6584 (up 9.8 per cent)
  6. Mitsubishi — 6154 (steady)
  7. Nissan — 5585 (up 25 per cent)
  8. Volkswagen — 4565 (down 17.5 per cent)
  9. Subaru — 4002 (up 6 per cent) 
  10. Kia — 3542 (up 26 per cent)

Top ten models May 2016

  1. Hyundai i30 — 3771 (third month in a row at #1)
  2. Toyota HiLux — 3675
  3. Toyota Corolla — 3333
  4. Mazda 3 — 3243
  5. Ford Ranger — 3115
  6. Holden Commodore — 2255
  7. Mazda CX-5 — 2117
  8. Mitsubishi Triton — 2021
  9. Volkswagen Golf — 1753
  10. Nissan Navara — 1752

 Micro (704, down 23.9 per cent):

  1. Kia Picanto (189)
  2. Holden Spark (140)
  3. Mitsubishi Mirage (140)

Light under $25K (6729, down 29.1 per cent):

  1. Hyundai Accent (1242)
  2. Mazda 2 (1069)
  3. Toyota Yaris (1067)

Light over $25K (458, up 1.1 per cent):

  1. Mini hatch (207)
  2. Audi A1 (138)
  3. Peugeot 208 (68)

Small under $40K (16,549, up 3.2 per cent):

  1. Hyundai i30 (3771)
  2. Toyota Corolla (3333)
  3. Mazda 3 (3243)

Small over $40K (1447, up 11.7 per cent):

  1. Audi A3 (498)
  2. Mercedes-Benz A-Class (331)
  3. BMW 1 Series (210)

Medium under $60K (3359, down 6.7 per cent):

  1. Toyota Camry (1446)
  2. Mazda 6 (384)
  3. Volkswagen Passat (256)

Medium over $60K (1998, down 9.4 per cent):

  1. Mercedes-Benz C-Class (547)
  2. BMW 3 Series (379)
  3. Mercedes-Benz CLA (317)

Large under $70K (3173, up 0.5 per cent):

  1. Holden Commodore (2255)
  2. Ford Falcon (521)
  3. Toyota Aurion (305)

Large over $70K (275, down 28.4 per cent):

  1. Mercedes-Benz E-Class (62)
  2. BMW 5 Series (59)
  3. Maserati Ghibli (37)

Upper Large under $100K (77, down 52.8 per cent):

  1. Holden Caprice (47)
  2. Chrysler 300 (30)

Upper Large above $100K (81, up 19.1 per cent):

  1. BMW 7 Series (26)
  2. Mercedes-Benz S-Class (24)
  3. Jaguar XJ (10)

People-movers under $60K (1161, up 21.3 per cent):

  1. Kia Carnival (460)
  2. Honda Odyssey (258)
  3. Hyundai iMax (180)

People-movers over $60K (72, up 800 per cent):

  1. Mercedes-Benz V-Class (43)
  2. Mercedes-Benz Valente (29)

Sports under $80K (1351, up 33.2 per cent):

  1. Ford Mustang (309)
  2. Hyundai Veloster (198)
  3. BMW 2 Series (192 each)

Sports over $80K (627, down 9.1 per cent):

  1. Mercedes-Benz C-Class Coupe (208)
  2. BMW 4 Series (160)
  3. Mercedes-Benz E-Class (58)

Sports over $200K (161, up 15.8 per cent):

  1. Porsche 911 (41)
  2. Lamborghini Coupe/Conv (21)
  3. Audi R8 (16)

SUV Small under $40K (8247, up 1.5 per cent):

  1. Mazda CX-3 (1451)
  2. Mitsubishi ASX (1244)
  3. Honda HRV (1149)

SUV Small over $40K (926, up 45.1 per cent):

  1. BMW X1 (372)
  2. Mercedes-Benz GLA (268)
  3. Audi Q3 (253)

SUV Medium under $60K (11484, up 17 per cent):

  1. Mazda CX-5 (2117)
  2. Toyota RAV4 (1695)
  3. Hyundai Tucson (1643)

SUV Medium over $60K (2410, up 33.5 per cent):

  1. Mercedes-Benz GLC (418)
  2. Audi Q5 (387)
  3. BMW X3 (299)

SUV Large under $70K (9613, up 4.2 per cent):

  1. Toyota Prado (1174)
  2. Toyota Kluger (1072)
  3. Subaru Outback (1055)

SUV Large over $70K (2196, up 17.1 per cent):

  1. BMW X5 (419)
  2. Audi Q7 (302)
  3. Range Rover Sport (281)

SUV Upper Large under $100K (1133, up 18.3 per cent):

  1. Toyota LandCruiser (982)
  2. Nissan Patrol (151)

SUV Upper Large over $100K (221, up 132.6 per cent):

  1. Mercedes-Benz GLS (119)
  2. Range Rover (46)
  3. Mercedes-Benz GL/Lexus LX (15)

Light Vans (345, down 17.7 per cent):

  1. Volkswagen Caddy Van (180)
  2. Renault Kangoo (91)
  3. Suzuki APV (37)

Medium Vans (1838, up 16.8 per cent):

  1. Toyota HiAce (668)
  2. Hyundai iLoad (572)
  3. Volkswagen Transporter (164)

4×2 Utes (4208, up 19.6 per cent):

  1. Toyota HiLux (939)
  2. Mitsubishi Triton (762)
  3. Ford Ranger (498)

4×4 Utes (12,635, up 8.2 per cent):

  1. Toyota HiLux (2736)
  2. Ford Ranger (2617)
  3. Nissan Navara (1501)
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