Ferrari is confident that it’s newly released GTC4 Lusso offers a unique blend of super sport performance, tailored luxury and a level of practicality that will be enough to lure buyers away from other brands.
Ferrari competes in the super-sport luxury segment, along with brands such as Aston Martin, Bentley, Lamborghini, Porsche (with its 911 Turbo and 911 Turbo S) and McLaren, and according to Herbert Appleroth, CEO, Ferrari Australia, the market is stronger than ever.
“If you look at the super-luxury market, it’s never been at such high levels. Total sales for this exclusive segment will most likely reach 650 units this year, up from 600 in 2015,” Appleroth said.
“While we don’t focus on the numbers here in Australia, our order intake is at record levels, which should see us achieve another record sales year this year on top of last year’s record,” he added.
If you want a Ferrari, you’d better get in line, as waiting times can be as long as two years on some models, according to Appleroth.
“Maximum production numbers for Ferrari globally will top out at 7500 vehicles this year, with Australia allocated a small percentage in comparison to big markets such as the United States and China, so there is always more demand than there are cars.
“While lead times do vary model-by-model, at the moment, if you order a California T, you’ll wait anywhere from six to 12 months. The F12 is sold out for the year and the 488 is anywhere from one-and-a-half to two years.
“We’ve already taken around 45 deposits for the new GTC4 Lusso, which means production times could blow out to two years on that car.”
As well as winning over new customers for Ferrari, Appleroth is also hoping the GTC4 Lusso will lift residual values for the V12 segment, which he says are currently abysmal.
“If you look at the numbers for V12/W12 front engine production, it’s mostly British (Aston Martin, Bentley and Rolls-Royce), and we think that’s where our customers for GTC4 Lusso will come from,” he added.