Jaguar F-Pace Australian demand running hot

Australian demand for the soon-to-launch Jaguar F-Pace crossover is running hot, as the quarter-three launch creeps closer.
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The first Jaguar crossover SUV will be the rejuvenated British luxury brand’s top-seller here, over the XE sedan. It’ll be a rival for the Porsche Macan and, to a less degree, the Mercedes-Benz GLC.

Remarkably, the company has seen higher levels of pre-launch interest from prospective buyers than it got on the less sporty, more practical Land Rover Discovery Sport.


JLR Australia managing director Matthew Wiesner told us this week the company’s local arm had upscaled its orders from the UK factory three times already, and had even swapped some XE allocation out in order to accommodate it.

As it stands, there are a few hundred firm orders in the banks and JLR has received about 2000 ‘keep me informed’ expressions of interest. Needless to say, first year supply is “pretty tight”.

Wiesner said he had no real qualms if the F-Pace stole sales from Discovery Sport or Evoque, since the sale would remain in-house, but pointed out that all three cars have different target audiences.


By the end of the year, all but a few JLR dealers will sell both Jaguars and Land Rover/Range Rover in the same site, meaning sales staff will be more than happy to walk you through the choices.

As we know, the F-Pace will be priced between $74,340 and $120,700 plus on-roads, and comes with multiple diesel and petrol engines. Read the full price and specifications detail here, and our Jaguar F-Pace international review here.