Genesis, Hyundai's new luxury brand, will offer plug-in hybrid drivetrain options in some of its future models.
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In an interview with Automotive News, Dave Zuchowski, CEO of Hyundai USA, said that the Korean automaker is working on multiple plug-in hybrid options.

While some of these plug-in hybrid drivetrains will appear on Hyundai-badged vehicles, others are destined for models which are being developed for the Genesis luxury marque.

Zuchowski believes that "alternative-propulsion engines are going to be really important, even more important in the luxury market than they are in the mainstream market".

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Above: The Hyundai Genesis, which will soon become the Genesis G80.

In Zuchowski's eyes, plug-in hybrids allow consumers to enjoy the benefits of electrification but with a "safety net", and are a good interim solution before hydrogen fuel-cell vehicles become more affordable and popular.

That said, the head of Hyundai America declined to indicate which Genesis models will be offered with the plug-in hybrid drivetrains.

In the US, Hyundai's luxury marque will have an initial lineup consisting of the G80 - an updated and rebranded Hyundai Genesis - and the new G90, a full-size sedan that effectively replaces the Hyundai Equus.

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Above: The Genesis New York Concept previews the new Genesis G70.

Following on from this, the company will launch a smaller G70 sedan to take on BMW 3 Series, Mercedes-Benz C-Class, Audi A4, and Lexus IS. Current plans also call for the Genesis range to have two SUVs and a coupe by the end of the decade.

Australia
It's not clear whether some or all of the Genesis' future plug-in hybrid options will be offered in the Australian market. The range-topping Genesis G90 seems to out of the local picture at the moment however, as it won't be built in right-hand drive.