Italian supercar marque Lamborghini is hoping its latest creation, the Huracan LP580-2, will attract a new breed of customer to the raging bull badge.
Andrea Baldi, General Manager Lamborghini Asia Pacific told CarAdvice he expects the new entry-level Huracan variant to create more demand for the brand, including customers who haven’t previously owned a Lamborghini.
“The LP580-2 will attract a new type of customer to the brand. It’s most likely a customer that has a history with rear-wheel drive sports cars, and doesn’t necessarily consider four-wheel drive a plus. They like to be challenged”, said Baldi.
“We expect the new rear-wheel-drive LP580-2 to make up 30-40 per cent of overall Huracan sales, but if there is more demand from customers, we will be able to produce more," he added.
“Unlike the previous Gallardo LP550-2 Balboni edition, which was limited to just 250 units worldwide, the LP580-2 isn’t limited this time, as we would like to think there will be strong demand from various markets - including the Asia-Pacific territory.”
Lamborghini had a bumper sales year in 2015, delivering a record 3245 cars – up from 2530 units in 2014 - with the Asia Pacific region featuring strongly in the mix.
In the global sales arena, APAC accounted for no less than 28 per cent of total sales (up from 13 per cent in 2007), while EMEA (Europe Middle East and Africa) sales equalled 35 per cent (down 10 per cent) and America topping Lamborghini’s sales tally with a market share of 37 per cent (down 5 per cent).
Total revenue also grew substantially over 2015 to 870 million Euro, which was a 35 per cent bump on the previous year.
Lamborghini also intends to expand its model range with the launch of the marque’s second only SUV, the Urus, which is scheduled to launch late in 2018 and will be powered by a twin-turbo V8 – Lamborghini’s first ever turbocharged engine for a sports car.
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