Formerly known as LeTV, often described as 'the Netflix of China', LeEco has expanded its operations beyond entertainment to focus on other products like electric vehicles (EVs).
LeEco's fully-electric luxury sedan concept, dubbed LeSee, is the company’s first vehicle. No surprise, it hopes to challenge the growing number of Tesla sales in the Chinese market.
Co-founder and CEO of LeEco, Jia Yueting, hopes the car will help China’s auto industry reach the forefront of global automation in the future.
"When everyone is questioning us over our ability to develop a car like this and is laughing at us, we are still able to be here and show you this car ... I am so emotional,” Yueting said.
On top of being fully electric, the LeSee is described by LeEco as a “smart, connected and automated self-driving” car.
In terms of performance specs, very little is known about the LeSee or how it would stack up against the Tesla Model S when it is eventually released, though initial reports suggest the company hopes to better Tesla in both speed and range.
The LeSee’s interior features a low-profile cockpit with a raft of touchscreen controls, and the steering wheel is retractable to accommodate fully autonomous driving.
LeEco says it has also created isolated zones for each passenger to enjoy their own entertainment.
The company has been tight-lipped on where pricing will begin or when a launch is likely to occur.
There is also no word on global plans, although it is possible that the LeSee's technology will be shared with partner Faraday Future.
LeEco is also engaged in what it calls a “strategic partnership” with Faraday Future, a startup electric-car maker that broke ground on its American factory last week.
British marque Aston Martin, is also in plans with the Chinese company to collaborate on the RapidE, a fully-electric sedan based on the next-generation Rapide.