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Land Rover Reborn program open to Australian buyers

The recently-announced Land Rover Reborn program will be open to Australian buyers - but the stunningly restored early model Land Rover Series and Defender models that will be sold will cost a pretty penny.


Last week the brand showed the first of its Land Rover Reborn models in the form of a Series I Land Rover, and there was an intended production number of 25 vehicles announced at that time, too. But that number is very likely to boom, as the Classic arm of Jaguar Land Rover opens up orders for the vehicles worldwide.

According to Stuart Kilvington of Jaguar Land Rover Classic sales department, the vehicles will vary in cost depending on their rarity.

"The vehicles available start at £60,000 (converted: $110,300 at time of writing) for the later 86-inch and 88-inch (wheelbase) models, with the earlier 80-inch 'lights through the grille' cars retailing at £70,000 ($128,700).

"The very earliest models from 1948-1950 with the lights behind the grill are sporadically available and cost £80,000 ($147,100)."

Kilvington confirmed that buyers can secure their very own example of Land Rover's history by way of a £3000 ($5500) holding deposit that can be paid by card. The customer will then be issued a contract and must pay the remainder of a 20 per cent deposit.

Australia's strong ties with the Land Rover brand stretch back to the very year the brand was born, with some extremely early examples still doing the rounds Down Under. CarAdvice had a chance recently to drive the 138th Land Rover ever built. Read the story here.

The ties were strengthened when go-anywhere vehicles were required for the Snowy Mountains Hydro Electric Scheme, and Land Rover Classic is looking to take advantage of the sheer volume of early cars in Australia that are in need of restoration.

"There are a lot of the Australian (assembled) CKD (complete knock-down) vehicles we are choosing to use as a restoration base, due the high content of original material that we can re-use," Kilvington said.

"We are in contact with several interested Australian customers who have started to explore the import costs already," he confirmed.

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