It seems the RTA are not even trying to be subtle with their latest ad campaign.
I realise how ridiculous this sounds, but this is a completely RTA endorsed advertisement and can be found here on their website.
With the apparent success of their initial pinky-wiggling campaign, the RTA have thrown caution to the wind and blatantly connected speeding (better described as hooning) with poor endowment.
Even more strange it seems, is that the RTA is apparently a Capricorn – and single, ladies. That is according to their MySpace profile. No, you read it correctly, in order to connect with our youth the RTA have aimed this campaign directly at young male driver’s through MySpace.
Since Hollywood has made us all but immune to blood and gore, traditional RTA scare campaigns no longer have an effect, so it seems they have had no choice but to resort to shocking the audience with these controversial ad campaigns.
Perhaps it is time they moved on from blatantly targeting male drivers (one of the tags associated with the MySpace video is simply ‘male’) and came up with new, more appropriate campaign slogans such as, “Yes honey, you look fine…” which deals with the dangers of applying make-up while driving. Followed by “You know, like – whatever” condemning teenage girls using mobile phones whilst driving.
So far Myspace users have ridiculed the ad and the RTA’s advertising methods. Mypace user Alex said “The RTA are oblivious” while a more comical response came from Brian who said:
“Driving slower wont increase the size of your *****, but speeding will decrease the size of it (if I read the advertisement correctly). So for guys with 20″ ******* that scare chicks away, speed more and your **** will become 8 inches!!!”
What the RTA fails to realise is that no matter what, young males will always be just that, young males, who are inherent high risk takers.
So I still retain that encouraging the use of public race tracks rather then continuously condemning speeding would better suit both parties. Since it seems advanced driving courses are out of the question, how about subsidising public race tracks and allowing driver’s to teach themselves by taking their cars to the limit in a controlled and safe environment?