Overnight, Toyota's American arm issued a short statement about the upcoming car. The Japanese automaker says that the Prius concept will feature "stand-out style, intelligent eco-tech" and will be "the next mechanical marvel in the Prius lineup".
From the teaser image (above) we can see that the New York-bound Prius vehicle will have a completely different rear-end design to the just released fourth-generation hatch.
As far as body styles go, it's unlikely that the concept will preview a successor to the Prius V people mover.
It's possible that the depression in the LED ring and rear deck, as well as the shadow in the middle of the rear windscreen, are caused by a double bubble roof, indicating that the concept could well be a coupe. Failing that, the car will most likely be a sedan or another hatchback.
Under the skin, the concept could sport a new-generation plug-in hybrid drivetrain. It might even have a fully electric drivetrain, and serve as a challenger to the Nissan Leaf, and the upcoming Chevrolet Bolt/Opel Ampera-e and Tesla Model 3.
If Toyota is going to reveal a plug-in hybrid or full EV, the Prius concept may include wireless inductive charging, some form of intelligent charging technology, and the ability to feed back into the electricity grid or power a home.
All of this is just speculation, of course, as there's just so little information to go on. Regardless of what it is, we'll find out next week.
What do you think next week's Toyota Prius concept will feature? Let us know in the comments section below.