Prius to become Toyota sub-brand from 2012

Toyota have given official confirmation to the rumour that Prius will become a standalone sub-brand of the manufacturer in an announcement made to a Las Vegas gathering of US Toyota and Lexus dealers over the weekend.
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The new Prius range will not be a full-fledged brand, like Lexus or Daihatsu for example, but rather a brand of subset vehicles within the Toyota range that will apply only to models with a strong environmental focus.

Possible models for inclusion in this new range include the Prius Hybrid, Camry Hybrid, or even the A-BAT Concept.

Although Toyota did not lock-in a release date for the new sub-brand, sources at the event say the manufacturer is aiming for early 2012.