We’re yet to be sure it will be known as the Lamborghini Centenario, but one thing seems certain: you’ll be hard pressed getting your hands on the company's upcoming special-edition model, with all 40 examples reportedly already sold out two months ahead of its reveal.

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According to UK mag Autocar, the limited-run special will cost 2.2m euros (AU$3.42m), run a significantly upgraded version of the Aventador’s 6.5-litre V12, and feature next-gen technology that will find its way into future models.

Built to celebrate 100 years since the birthday of founder Ferruccio Lamborghini, the supercar is expected to feature an all-carbonfibre tub, with coupe and convertible bodies believed to be in the plans. The specials are said to be set for a Geneva motor show unveiling in March.

It has been reported that ‘Centenario LP770-4’ will be the car’s moniker, while extreme exterior styling will mask the company’s latest developments in engine technology and, interestingly, connectivity - all of which will undoubtedly trickle down to new models in the future.

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Above: Lamborghini Aventador

Speaking with Autocar this week, Lamborghini president and chief executive Stephan Winkelmann said the vehicle would be “a mix of technology demonstrator and street-legal car, which is important for the people who will buy it”.

“For us, connectivity is going to become more and more important, particularly on the Urus because it will be a car owners could use every day, so they want to have in the car what they have in the office or on their smartphones,” he said.

The brand’s R&D boss Maurizio Reggiani added that the Centenario “will be the first time we have put so much content into one special car”.

Meanwhile, Ferruccio’s birthday isn’t the only significant milestone for the Italian company this year, with 2016 also marking 50 years since the launch of the Lamborghini Miura.