With all the changes we have seen happen to cars in Australia over the past five years, let alone the last ten, it's staggering to think there is one thing that has remained constant for the best part of a century.  Rubber tyres.

Goodyear, one of the most famous names in tyres, celebrates its Australian centennial this year.

The Goodyear rubber company was founded in 1898 in Akron, Ohio, and opened its first Australian office, located on Clarence Street in Sydney's CBD, in 1915.

Distribution centres soon opened throughout the country, and the company was selling so many tyres that in 1927 it opened its first manufacturing facility in the Sydney suburb of Granville.

As Australians found that the car suited the country’s wide open spaces, they similarly embraced the Goodyear brand, and by 1932 Goodyear had produced one million tyres locally.

During World War II, demand grew as military vehicles, such as aircraft, motorcycles, trucks and jeeps, all came to rely new tyres from Goodyear.

In 1952, 19 years after it passed the million mark, the brand retailed its 10 millionth Australian-made tyre.

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Since that time, Goodyear has continued to innovate.  In 2005, the company introduced RunOnFlat tyres that keep on working after a puncture.

And, now, Goodyear offers the EfficientGrip Performance tyres that are fitted with the company’s QuietTred technology, which ensures as little noise gets into the cabin as possible. Given the coarse chips used on many Australian roads, it’s designed to help you enjoy whatever’s on the radio, and could save you and your passengers from raising your voices.

Goodyear Australia managing director Thierry Villard said, “A centenary is a remarkable achievement and testament to the strength of our business, team and customers.

“Innovation and safety have been, and will always remain, at the core of the Goodyear brand. We take great pride in continuing to be one of the country’s — and the world’s — top tyre companies, leading the way with our technology.”

Sponsored by Goodyear.