Known in Europe as the Auris HSD Full Hybrid Concept, it represents a milestone in Toyota's strategy by introducing its full hybrid technology to a mainstream model.
This marks the first step in the deployment of Hybrid Synergy Drive across the company’s model range
The new Prius Plug-in Hybrid Concept will also make its world premiere in Frankfurt, expanding the capabilities of Toyota’s full hybrid technology.
This latest evolution will allow pure electric operation for short-range day-to-day transportation.
An extensive field trial is due to commence in Europe by early 2010 which will see over 150 units being leased to selected fleet customers.
Frankfurt will also stage the European premiere of the iconic, all-new Toyota LandCruiser, which will go on sale later this year.