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The 2016 Bugatti Chiron has at last been confirmed, with the French brand today revealing that the Veyron successor’s long-rumoured name is locked in.

The announcement, which comes on the heels of multiple leaks and reports over the past few years, was joined by confirmation that the Chiron will make its world premiere at the Geneva motor show in March next year.

“We want to make the best significantly better,” Bugatti president Wolfgang Duerheimer said in a release today.

“The Chiron will set new standards in every respect. We will continue to produce the world’s most powerful, fastest, most luxurious, and most exclusive production super sports car.”


Duerheimer went on to highlight the new Bugatti car’s name as a tribute to Louis Chiron (above), the legendary grand prix champion who drove for the French brand in the early 20th century.

The Volkswagen-owned supercar marque released a single teaser image overnight, revealing an embroidered graphic of the Chiron name.

In recent weeks, however, leaks and spy photos have offered fans a look at the new model’s look, which focuses on a bold crescent-shaped intake fin that runs from roof to skirt.


Other images have shown that Bugatti’s Vision Gran Turismo concept, revealed at the Frankfurt motor show in September, is likewise a revealing look at the new hypercar.

Much of the racing concept’s styling is expected to cross over to the multi-million dollar production model, although spy shots have confirmed the final look will dial down the show car’s more extravagant elements. (But not by much.)

Despite what will undoubtedly be an epic price tag, Bugatti says it has locked in more than 100 orders for the Chiron.


“Our order book is steadily filling up. More than 100 customers have already ordered the Chiron despite the fact that they have had no opportunity so far to experience the fantastic driving properties of the Chiron,” Duerheimer said.

In the lead-up to its global unveiling, the Chiron will continue to be tested and further tweaked, in a development programme that has included visits to “several continents” for fine-tuning.

The company hasn’t confirmed any development work in Australia, but we’d suggest you keep your eyes peeled.

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