Despite the appearance of camouflaged RX SUVs in the US recently, Toyota president Akio Toyoda told press in Europe this week that seven-seat SUVs are the domain of the company’s volume-selling arm.
“That’s the Toyota brand”, Toyoda said in an interview with industry journal Automotive News Europe.
“We are trying to position Lexus vehicles as emotional and cool. For Toyota, I attach greater value to family, convenience, fun-to-drive.”
Above: the big eight-seat Lexus LX570.
The new RC models represent the clearest view of “emotional and cool” models for the Lexus brand, and an even larger flagship coupe - understood to be previewed by the earlier LF-LC concept - has also been spied.
He added that although “dealers are telling me all the time” that there is significant interest in a seven-seat Lexus that would sit below the large LandCruiser-based LX.
“Dealers are always asking for more. But there is a sequence of things, of introducing models,” he said.
Above: the LS-teasing LF-FC concept.
Until Toyoda gives the nod to a seven-seat Lexus RX, buyers staying within the family must look to either the big LX 4WD SUV, or the soft-roading Kluger.