Genesis G90 : Hyundai teases new S-Class rival

Hyundai has wasted no time in expanding its newly created luxury division, releasing sketches of the all-new Genesis G90 flagship today ahead of its launch in South Korea in December.
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The new limousine - to be dubbed G90 globally and EQ900 in its domestic market - will replace the ageing Equus sedan sold in select markets around the world.

The G90 will become the second model in the Genesis family, sitting above the BMW 5 Series-sized Hyundai Genesis sedan. Expect the latter to be rebranded G80 before too long as per the naming structure of the new Genesis range.

The Genesis G90 and Hyundai Genesis sedan (G80) will be joined by four more Genesis models by 2020, including a mid-sized sedan (G70), two SUVs and a sports coupe.

Don't expect to see the G90 on local roads anytime soon, however. Hyundai Australia public relations general manager Bill Thomas told us it "hasn't been ruled out" for our market but appears "very unlikely" at this stage given the "significant investment required to engineer for right-hand drive".


Hyundai says the Genesis G90 showcases the brand’s ‘athletic elegance’ design language, interpreted by the newly created Prestige Design Division to bring “graceful and profound elegance to the G90’s significant proportions”.

The front-end look is familiar from the current Genesis, with the division’s wing badge spread across the tip of the bonnet, above the car’s prominent hexagonal grille. The G90’s rear three-quarter is more reminiscent of the ultra-luxury Bentley Mulsanne and Mercedes-Benz S-Class limos thanks to its flowing lines and stately proportions.

Hyundai says the G90 will combine “human-centred technology” with “engaging driving dynamics”, and boast “world-best safety features and technological innovations to set itself apart in the luxury class”.

More details on the G90, including information about its underpinnings and powertrains, will be revealed in the coming weeks.