Australia’s first Chinese automotive importer, Great Wall Motors, certainly seem s to be building a sales foundation, and has announced plans to add three more vehicles to its range.
Two Great Wall twin cab utilities were launched onto the Australian and New Zealand markets in late June by local importer Ateco Automotive, and since then they have been selling as quickly as they can be supplied.
The entry level SA220 is priced at $19,990 while the up-market 2WD V240 is $23,990 on road, add $3000 to that if you want the 4WD version.
Official VFACTS industry figures show Great Wall achieved 274 retail sales in July, but a spokesman for Ateco Automotive, the importer of Great Wall, has advised that dealers actually took more than 300 new orders during their first full trading month.
Ateco says the existing imports will be supplemented in coming months by new models including a well-appointed mid-sized SUV, an economical small sedan and single cab versions of the current utilities.
All are expected to be on sale in Australia before the end of the year and further enhancements to the line-up including an eagerly awaited turbo diesel engine are also in the pipeline.
Great Wall launched with 43 dealers in Australia and six in New Zealand, but the dealer network is growing as Ateco works steadily through its appointment processes.
An Ateco spokesperson said the greatest short-term challenge facing existing Great Wall dealers is finding stock for their showrooms as they meet and exceed sales targets months ahead of expectations.
Great Wall availability is expected to improve soon as increased orders of freshly produced vehicles enter the country, while dealer willingness to embrace a forward ordering system has helped Ateco to better match supply to actual individual model demand.
According to Ateco’s Managing Director, Mr Ric Hull, “No one here is getting carried away at this early stage, but we are greatly encouraged by the initial success of Great Wall’s products and the enthusiasm of our dealer netwo