HSV is certainly hyping up its new E Series 2 range, having today released the first of what is sure to be many teaser videos.
As well as featuring some rather cryptic commentary, the short clip contains three equally cryptic images of a red GTS - that much is certain.
From what little information has been made available it is difficult to tell whether the car featured in the teaser is the current GTS or its successor.
At first glance nothing appears to have changed, although the convenient placement of the special effects in the first image suggests HSV has indeed adopted the G8-style vented bonnet.
Unfortunately this same image also debunks the idea of LED daytime running lights.
Encouragingly, the second image from the rear of the car also features wireframe graphics of the current model, perhaps as an indication that HSV has not yet teased its new models.
That is until you pay close attention to the final image of the side air vent, which quite obviously features an all-new double-spoke wheel design.
Whatever the case, HSV is certainly going about the reveal of its new range in the right way - let's just hope it can live up to the hype.