Fiat Chrysler Automobiles Australia has launched three of its brands into the capped-price servicing arena this week, announcing the Mopar Menu Priced Servicing (MPS) program.
As its name suggests, the Mopar MPS program is specific to FCA’s American brands: Jeep, Chrysler and Dodge. The company’s other brands, the Italian duo of Fiat and Alfa Romeo, will get their own program later this year.
The new capped-price servicing program, which has been a long-time coming in the increasingly competitive aftersales service space, offers owners the opportunity to view all service details and associated costs through a special ‘menu’ at the Mopar website.
The MPS program is initially available only on current Jeep, Chrysler and Dodge models, but FCA Australia claims it will expand the service to cover earlier models by the end of 2015.
For those models covered, the program offers 200,000km / 10 years of capped-price servicing.
Announcing the program today, FCA Australia aftersales director Tim Stuckey said the new program is about “absolute transparency” in allowing owners to understand the overall cost of vehicle ownership.
“It doesn’t matter which city or state you have your vehicle serviced in, FCA Australia’s Menu Priced Servicing is a national, whole-of-ownership solution that provides true peace of mind when it comes to servicing your vehicle. It puts the trust back into the vehicle servicing process,” Stuckey said.
The launch of the Mopar MPS service is timed in alignment with the Australian debut of Jeep’s new Renegade compact SUV, due here in the coming months.
The compact SUV segment is a hugely competitive one, with 2015 year-to-date sales of 54,674 representing a significant 11,484 increase over the same period in 2014.
Launching Mopar MPS now, in the lead-up to the Renegade’s entry into that space, means the company is working hard to boost the model’s appeal.
FCA Australia credits its new president and CEO, Pat Dougherty, with taking the steps to “ensure aftersales care remains a cornerstone of the business”.
“Menu Priced Servicing eliminates that ‘bill shock’ that is sometimes associated with the vehicle servicing process,” Dougherty said.
“We want our customers to have complete peace of mind when it comes to owning one of our vehicles, and our MPS solution offers exactly that.”
The company has also moved to introduce 24-hour Monday to Friday operations for its parts warehouse, along with a new fast-delivery service and an increase in customer care staffing.