Jaguar has extended its ongoing sponsorship of the Team Sky cycling outfit with the unveiling this week of its new 2016 F-Pace SUV in team Livery.
Today's news comes ahead of this weekend's cycling Tour de France, where the F-Pace will operate - in 'prototype' form - as Team Sky's support vehicle.
Jaguar has previously used its relationship with Sky to promote the XF Sportbrake - an obvious support vehicle option in the Tour de France - along with a customised bike-carrying version of the F-Type Coupe.
This latest campaign marks the first official look at the F-Pace in a near-production form, following the release last week of a revealing teaser video.
These shots, along with that earlier clip, confirm that the F-Pace SUV's styling will not stray far from the look of its concept forebear.
Jaguar describes the Team Sky car as a prototype, and although its new livery acts as a light camouflage, it is clear we should not expect significant changes to its overall look.
Revealed at the 2013 Frankfurt Motor Show, the C-X17 concept debuted as the first look at Jaguar's push into the highly competitive, and lucrative, SUV space.
The F-Pace will share its aluminium underpinnings with its two sedan stablemates, built around a rear- and all-wheel-drive design.
Powertrains will likely also be shared, meaning a range of four-cylinder petrol and diesel 'Ingenium' engines, along with flagship six-cylinder and - potentially - eight-cylinder models.
The F-Pace will make its official debut at September's Frankfurt motor show, although a market launch schedule is not expected to kick off until the middle of 2016.