Never one to follow convention, Alfa Romeo has celebrated its 105th anniversary by producing a video with a twist starring the Giulietta Quadrifoglio Verde (QV).
When we first heard of this quirky idea, there were a few raised eyebrows and skeptical expressions. There's a Giulietta QV, an opera singer and professional race driver at Phillip Island in what's believed to be the world's first car-powered opera performance.
The idea itself was fairly simple: an opera singer singing along to the revs and gear changes of the car as it roars around the racetrack.
However it was highly technical in its implementation, produced by Cummins & Partners, using an on-board diagnostic interface that transmitted live data from the tachometer via Bluetooth to an application on a phone in the glovebox.
Opera singer Ali McGregor then received the real-time data via a 4G connection on a tablet and had to interpret it as sheet music and sing along.
Mike Eady was behind the wheel and determined to not make it easy.
"I put the Giulietta QV TCT through its paces, the opera singer could barely keep up with my quick changes and the roar of the engine," he said.
The Giulietta QV shares its aluminium-block 1750cc engine and six-speed TCT transmission with the 4C, it produces 177kW and 340Nm and can hit 100km/h in six-seconds flat.