The flagship Ford Everest Titanium will cost from $76,990 plus on-road costs when it goes on sale in Australia in October.

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The Titanium heads a three-tier range for the Australian-designed and -developed Ford Everest, which has its sights set on stealing sales from the popular Toyota Prado. The Titanium is joined by the entry-grade Everest at $54,990 and the mid-spec Trend at $60,990.

The pricing will see the Ford Everest undercut the Prado when it lands in showrooms in four months’ time. In equivalent diesel auto specification, Toyota’s off-road SUV currently starts at $58,490 and ranges up to $84,490 for the top-tier Kakadu.

The pricing will make the Everest far and away the most expensive model in Ford Australia’s line-up, which is currently headed by the $59,390 Ranger Wildtrak and the $56,740 Territory Titanium.

The go-anywhere seven-seater will also become one of the most expensive models in the Blue Oval brand’s history in Australia, outpriced only by the Mustang and F-Series models imported from the US early last decade and the Fairlane-based TL50 from the same era.

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Continuing with its ‘attack’ style marketing, Ford proudly boasts the Everest will come with 10 features or characteristics that are not available in the Prado. These include the Everest’s 3000kg braked towing capacity (Prado gets 2500kg, though the Ranger on which Everest is based gets 3500kg), Emergency Assistance automatic call function, active noise cancellation, Sync infotainment system with voice control, Wi-Fi hotspot, auto high beam, semi-automated active park assist, lane keeping system, tyre pressure monitoring system, and a power tailgate.

Ford also points out that the Everest’s 143kW/470Nm 3.2-litre five-cylinder turbo diesel engine (while 4kW down on the same engine in the Ranger) produces 16kW and 60Nm more power and torque than the Prado’s current 3.0-litre four-cylinder turbo diesel engine. The Prado is set to upgrade to a new 2.8-litre engine before the Everest arrives, though the Ford is still expected to retain a decent advantage.

The Everest’s official combined cycle fuel consumption rating of 8.5 litres per 100 kilometres puts it level with the current Prado, which means it may trail the economy of the updated Prado by the time it launches.

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All Everest variants will come standard with a six-speed automatic transmission, four-wheel drive, an electronic locking rear differential, and a four-mode Terrain Management System with Normal, Snow/Mud/Grass, Sand, and Rock settings. Hill start assist, hill descent control and trailer sway control are also standard.

Ford claims the Everest will be among the most capable SUVs in its class, with a water wading depth of 800mm, 225mm ground clearance, 29-degree approach angle, 21-degree ramp-over angle, and 25-degree departure angle.

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The Everest’s equipment list includes a host of features normally reserved for premium passenger cars, though many will require customers to dig into their wallets for the Trend and Titanium variants.

Base Everest highlights include 17-inch alloy wheels, auto headlights, a reverse-view camera and rear parking sensors, though it’s also forced to make do with black exterior door handles and mirrors, cloth upholstery, manual single-zone air conditioning, and the out-dated Sync 1 infotainment system.

The $6000 step up to the Everest Trend brings loads of extra equipment, headlined by front parking sensors, a power tailgate, dual-zone climate control, Sync 2 infotainment system with 8.0-inch colour touchscreen, DAB+ digital radio, two USB ports and an SD card slot, MyKey technology, adaptive cruise control with forward alert collision mitigation, head-up display, and lane keeping system with lane departure warning, among many other features.

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Taking the $16,000 leap to the Everest Titanium introduces unique features such as HID headlamps, LED daytime running lights, semi-automated parallel Active Park Assist, panoramic power sunroof, eight-way electric front seats with heaters and manual lumbar adjustment, leather upholstery, power-folding 50:50 split third-row seats, satellite navigation with traffic management channel, blind spot monitoring system with cross-traffic alert, and a tyre pressure monitoring system.

Ford describes the Everest as the centrepiece of its almost $2 billion research and development investment in Australia over the past six years. Australia took the lead in the design and engineering development of the Everest, which will be sold in a number of markets around the world.

 

2015 Ford Everest pricing (plus on-road costs):

Everest $54,990

Everest Trend $60,990

Everest Titanium $76,990

 

2015 Ford Everest drivetrain:

3.2-litre five-cylinder turbo diesel engine

Six-speed automatic transmission

143kW at 3000rpm

470Nm at 1750-2500rpm

Combined cycle fuel consumption: 8.5L/100km

 

2015 Ford Everest specifications:

Everest:

Full-time four-wheel drive

Terrain management system

Electronic locking rear differential

Hill start assist and descent control

Trailer sway control

17-inch alloy wheels

Black exterior door handles and mirrors

Auto headlights

Front foglights

LED tail-lights

Black roof rails

Mudflaps

Seven seats with fabric upholstery

Single-zone air conditioning

Cruise control

Sync 1 infotainment system with voice control and Emergency Assistance

Eight-speaker audio system with single CD player, USB and AUX ports, and Bluetooth connectivity

Interior Command Centre with 4.2-inch colour TFT screen

Four 12-volt and one 230-volt power sockets

Reverse-view camera

Rear parking sensors

Seven airbags (dual front, side and curtains, and driver’s knee)

Everest Trend (adds over Everest):

18-inch alloy wheels

Power tailgate

Chrome grille

Running boards

Body-coloured door handles and exterior mirrors

Projector headlamps

Auto high beam

Daytime running lights

Auto-folding mirrors with heaters and puddle lamps

Painted roof rails

Dual-zone climate control

High-level instrument cluster with dual 4.0-inch display screens

Leather-wrapped steering wheel

Electrochromatic rear-view mirror

Rear privacy glass

Rain-sensing wipers

Illuminated vanity mirrors in sun visors

Front and rear floor mats

Interior Command Centre with high-res 8.0-inch colour touchscreen

Sync 2 infotainment system

10-speaker audio system with subwoofer

DAB+ digital radio

Two USB ports and an SD card slot

MyKey technology

Adaptive cruise control with forward alert collision mitigation

Heads-up display

Lane keeping system with lane departure warning

Front parking sensors

Driver alert system

Everest Titanium (adds over Everest Trend):

20-inch alloy wheels

Running boards with metallic finish

Chrome door handles and exterior mirrors

HID headlamps

LED daytime running lights

Exterior scuff plates with Everest graphic

Semi-automated parallel Active Park Assist

Panoramic power sunroof

Eight-way electric front seats with heaters and manual lumbar adjustment

Leather upholstery

Power-folding 50:50 split third-row seats

Leather-wrapped gear lever

Ambient lighting

Illuminated front scuff plates

Satellite navigation with traffic management channel

Blind spot monitoring system with cross-traffic alert

Tyre pressure monitoring system