Supercars by their very nature can be quite volatile machines and not even a Ferrari badge can hide the shame of being stopped at the side of the road with the bonnet open when trouble strikes.
Now when the 'CEO' or even 'President' title applies to so many of your customers, a certain duty of care is to be expected which is why Ferrari has introduced the new "With You" service.
Under the new scheme, Ferrari clients will not only receive 12 months of roadside assistance if their vehicle breaks down, but are also covered for expenses involved in returning home or reaching a Ferrari service centre.
The scheme also extends to covering the cost of any potential hotel expenses if the worse should happen far from home.
This service applies to all owners of cars built since 1947 and not covered by either existing factory or POWER warranties - a comforting thought when classic Ferrari's can often fetch far more than their newest siblings.
The service is currently available only for Italian clients but will also be extended to other European markets in the near future and could also eventually include Australia.