The Dawn was unveiled to representatives of Rolls-Royce’s global dealer network at a conference in California overnight roughly nine month ahead of the new drophead model’s launch in the first quarter of 2016.
Rolls-Royce CEO Torsten Mueller-Oetvoes describes the Dawn as the next step in the renaissance of Rolls-Royce Motor Cars that began 12 years ago with the launch of the Phantom.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” Mueller-Oetvoes said.
“Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine.
“It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Based on the Wraith, the Rolls-Royce Dawn is expected to inherit the coupe’s twin-turbocharged 6.6-litre V12, which produces 465kW and 800Nm.
Even if it’s slightly slower from 0-100km/h than the Wraith (4.6 seconds), the Dawn should still hit triple figures in well under 5.0sec.
Though it will be more than a foot shorter than Rolls’ flagship convertible, the Phantom Drophead, the Dawn will still have a monster footprint of more than 5.2 metres.
Rolls-Royce is yet to publically unveil the Dawn (though our spy photographers snapped a near-production-ready prototype testing in the snow in March) or announce final pricing and specifications. The Phantom Drophead commands an 8 per cent premium over the Phantom coupe – an equivalent mark-up on the Wraith’s $645,000 price tag would take the Dawn to just south of $700,000.
Rolls-Royce explains the Dawn revives a famous and rare name first used in 1949 but was only ever applied to 28 special drophead bodies between 1950 and 1954. The original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body.