According to well placed, but anonymous, sources within the Italian government, Bloomberg has learnt that the current administration has offered a package with 100 million euros ($139 million) worth of tax breaks at its core.
The government, led by 40-year old PM Matteo Renzi, is keen to ensure that any Lamborghini SUV is built in Italy. Renzi's administration would also like to stimulate job growth, with local production of the crossover said to be worth around 300 full time positions.
Investment in expanded production facilities will also have a flow-on effect for the Italian economy and employment. The business publication believes that talks between the authorities and the car maker will continue today.
A modern Lamborghini SUV has been much rumoured, but despite one headline grabbing concept — 2012's Urus — a high-riding Lamborghini has still yet to be given the go-ahead.
Baldi told us, "The matter of convincing the VW Group is a different challenge". He remained hopeful that any future Lamborghini crossover would be able to carve out its own unique niche within the upcoming super-luxury SUV segment.