The Geely Emgrand Concept has been unveiled at the 2015 Shanghai auto show.
Taking pride of place alongside the new concept car is the showroom-ready GC9 sedan, which was unveiled late last year. Both cars were styled by a team of designers lead by Geely’s design director, Peter Horbury.
The Emgrand Concept is said by Geely to draw on “Chinese visual culture for inspiration, bringing a taste of local character into a considered and confident design”.
For instance, the shoulder groove that runs along the concept’s flanks is claimed to be “inspired by [a] large cat in motion”, while the grille and headlights are said to “float within the surrounding forms”.
On the inside, the Emgrand Concept features a dashboard with a full-width touchscreen interface. The company says that the sweeping form of the dash is inspired by traditional Chinese stone bridges.
The concept’s centre tunnel has a “‘live’ decor panel” which changes whenever the car’s drivetrain is shifted from Eco to City or Sport modes.
The concept car’s door panels feature a swirling pattern (above) that’s often found in Chinese architecture, while various “stepping forms found on the door panel, center console and exterior were inspired by the Shanghai skyline”.
No word yet if the Emgrand Concept previews a future model from the ambitious Chinese car maker, and owner of Sweden’s Volvo Cars. Although the company does note that 2013’s KC Concept was eventually refined into the 2015 GC9.