Cruze proves popular in UK

The Chevrolet Cruze, better known to us as the Holden Cruze, is proving a popular seller in the UK even before its official launch.
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Following huge dealer demand for the Cruze, Swedish-Norwegian carrier Wallenius Wilhelmsen, the ‘Tijuca’ docked in Bristol to deliver 2133 new Cruzes ahead of the car’s showroom debut this month - the largest ever deliver of new Chevrolets to Britain.
More than half of the Cruzes on board have already been sold to customers (1133) with the remaining to go in to dealer stock.

"We’re thrilled to see such a large batch of cars arriving here," said UK Chevrolet Managing Director, Mark Terry. "We’ve seen demand grow massively with three successive months of sales increases, and our stock levels were lower than normal as a result. The fact that over half of the cars on the ship were factory-ordered vehicles, already sold to customers, shows just how popular the Chevrolet brand has become in the UK. And as these cars become more visible on the roads, we should expect that popularity to grow further."

And in case you're wondering the ‘Tijuca’, which entered service earlier this year, is the biggest ship ever to bring Chevrolet cars to the UK. It has five separate loading decks and has an unladen weight of more than 30,000 metric tons.

  • For our first impressions of the Holden Cruze, click here.
  • For a full review of the Holden Cruze, click here.
  • To see how the Holden Cruze compares to its rivals, click here.