Every Holden ever built will now be covered by a new lifetime capped-price service program, with the Australian arm of General Motors claiming the program will cover more than 2.5 million cars.
Holden‘s Capped Price Service (CPS) program will launch from 1 March, 2015, and Holden claims the program will ensure “customers always know how much their service will cost”.
The news comes at a time where capped-price servicing is under scrutiny, following the Australian Competition and Consumer Commission’s investigation in to the program offered by Kia, and the subsequent further investigation into other automotive brands that is set to follow.
Holden says the service campaign covers all cars sold under the brand, from “the first Holden 48-215 in 1948” through to the current VF Commodore “and beyond”. The brand said the program will set out to ensure that “all Holden owners clearly understand the maximum price that they can expect to pay at every scheduled service”.
Holden executive director of aftersales, Michael Filazzola, said the new system will ensure owners of new, old or used Holdens will know what they’re in for.
“Our all-encompassing Lifetime Capped Price Servicing program is an incredible program and demonstrates yet again our commitment to our customers,” he said. “Holden owners from as far back as 1948 can enjoy total peace of mind and service price transparency.
“This is the biggest CPS program in Australia and underlines Holden’s ongoing commitment to world-class customer service and outstanding value. Our lifetime CPS means that once customers buy a Holden, of any age, new or used, we have them covered.”
Holden has set up a website that allows owners to see how much the maximum price of a scheduled service for their vehicle will be, which the company claims will give its customers peace of mind.
As a rule, all cars pre-2000 that aren’t Commodores – so, your EH or HQ, or your RB Gemini or 1991 Rodeo – will cost $299 per service, while Commodores built from 1978 to the last day of 1999 will be capped at $199 per scheduled visit.
Commodores and all other Holdens built from 1 January 2000 attract a slightly more complex regime, depending on the type of vehicle and which service is due. As a general rule, though, the first four services (due every 15,000km, up to 60,000km) cost $239, while services from then on (75,000km, 90,000km and 105,000km, for example) cost $299.
New Holdens will see a subsidised capped-price servicing for the first seven maintenance visits.
Holden is playing a strong hand in Australia, confirming that it will launch 24 new models with 36 new powertrains over the next five years, and the brand has previously asserted that it wants to take the crown from Toyota of being the top-selling brand in Australia by 2020.
See our Holden Showroom 2020 feature to see how the Lion brand aims to take the top spot in Australia.