Killing off the ix35 nameplate is a move the Korean company says reflects the importance of the vehicle and the segment it exists in - especially here in Australia. The Tucson badge was used on the compact SUV that preceded the ix35, which itself launched here in 2010.
“The ix35 name is going, quite simply, because the vehicle has global significance for the company,” said Hyundai Australia public relations general manager Bill Thomas.
“Any truly global car in the Hyundai portfolio gets a name rather than a number and it’s fair to say the Tucson will be a significantly important vehicle for the company both locally and globally.”
The Tucson will replace the widely successful ix35, which was the clear sales winner in the small SUV segment in 2014 clocking up more than 17,000 sales locally. The next-best selling vehicle was the Subaru XV, almost 6500 sales behind.
CarAdvice expects the Tucson to go on sale in Australia later this year although Hyundai Australia representatives were coy about exactly when the on sale date would be. The Tucson’s styling will mirror it’s larger sibling, the Santa Fe, and will reflect the Korean company’s move toward a more premium design across all models.