Chevrolet has chosen a slightly unlikely event to announce a major achievement for its iconic Corvette brand.
At the June meeting of the Greater Atlanta Automotive Media Association, Karen Rafferty, Chevrolet Product Marketing Director, announced the recent production of the 1,500,000th Corvette at General Motors’ Bowling Green assembly plant.
“The 1.5 millionth Corvette is a great example of how Chevy is America’s brand,” Ms Rafferty said.
“For nearly 60 years we have built America’s sports car and this milestone is a solid proof point.”
The 1.5 millionth Corvette, built on May 28, is a white convertible 3LT with red interior and black top (similar to the first, 500,000th and 1 millionth Corvettes built in 1953, 1977 and 1992 respectively).
The first Corvette rolled off the assembly line on June 30, 1953.
Ms Rafferty also announced US pricing of the all-new 2010 Corvette Grand Sport, with the Grand Sport coupe listed at US$55,720 and the GS convertible at US$59,530.
“The Corvette Grand Sport achieves a 0 – 60(mph -96km/h) time in less than four seconds, pulls 1.0g on the skid pad and still boasts an impressive 26 highway mpg,” Ms Rafferty said.
“These numbers are unmatched by any of Corvette’s competitors,” she added.