However in Europe, the difference between a Peugeot's image and BMW's is more apparent. The Germans (and Lexus) have long held onto their image of power and luxury, and for most manufacturers it is near impossible to go after the top three without a complete image overhaul. And thats exactly what Peugeot and Citroen might be planning.
Both French companies are governed by the PSA group (PSA Peugeot Citroen), which autocar reports is currently considering the revival of the Panhard brand to target the premium luxury segment.
Panhard is not exactly a household name, France's leading 19th century car-maker once rubbed shoulders with the likes of Mercedes-Benz prior to fading into the history books (Citroen purchased the company in the 60s). You can read more about Panhard here.
All details are currently unconfirmed. More on this as we know!