Movie car tie-ins are an interesting beast.
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Sometimes the car is featured in the film and there is sufficient demand from the public to encourage the manufacturer to continue the celluloid experience with a special edition.

Other times, the car has no relevance to the movie and is just created for curious marketing purposes.

The 2015 Kia Sorento X-Car is just such a vehicle.


Built to promote the DVD and Blu-ray release of X-Men: Days of Future Past, and the fact Kia is sponsoring the 2015 Australian Open tennis championship, the 'Wolverine' Sorento is (perhaps thankfully) a one off.

The mutant Kia features a custom bodykit with stylised adamantium claws on the front and rear, custom wheels and X-style decals.

The Sorento X-Car will be on display outside Rod Laver Arena during the Grand Slam tennis tournament in January 2015. We had a good look at the 2015 Sorento at the 2014 Paris motor show, but the Australian Open promotion will mark one of the first local appearances of the seven-seat SUV before its official launch in March.


What's more, the Kia SUV and tennis ace Rafael Nadal will team up with the X-Men to battle the movie's Sentinal robots in a series of online videos and wonderfully awful marketing collateral.

Concerned? You should be, as Magneto says, "mankind has always feared what it doesn't understand".