Ken Block is truly a business genius, having originally founded the DC Shoe company his latest endeavor sees him flaunting his brand from behind the wheel of a highly-modified Subaru Impreza WRX STI for the official Ken Block Gymkhana Two video, dubbed ‘the Infomercial’.

Block is not ashamed to embrace the marketing roots of his latest sideways antics, introducing the film with a short blurb encouraging viewers to ‘purchase the products when prompted to do so’ – if only all commercials were as impressive as this.