- shares

Hyundai Australia this week posted its highest November sales tally to date and its remarkable 29th consecutive month of year-on-year sales growth, while edging closer to overtaking current annual number one full-line importer Mazda.

The Korean car-maker managed a total of 8401 units for the month, eclipsing last year’s figure of 8130 by 3.3 per cent and taking its annual tally to 83,754 units, only 113 units behind Mazda’s figure of 83,867.

As we reported a few months ago, neither Hyundai or Mazda are officially buying into this so-called race to finish as top full-importer, but it nevertheless comes attached with bragging rights.

This growth came as overall market sales fell 1.5 per cent. Hyundai’s October figure was also enough to leap the company into second place overall for the month, behind only Toyota (17,382, down 3.0 per cent).

That means Hyundai finished ahead of Holden (7542 units, down 28.4 per cent), Mazda (6880 units, down 13.6 per cent) and Ford (6337 units, down 15.3 per cent).


You might notice here that it was also alone among the top five players to post a positive sales figure in October over the same month in 2013, a sign of increasing fragmentation in a market where second-tier volume and luxury brands alike (sometimes these terms are interchangeable) are taking bigger bites of a shrinking pie.

Hyundai’s passenger car total was 6174 units, up 3.6 per cent, again number two behind Toyota (7987) and enough for a tick over 14 per cent market share. That said, the company sold 'only' 1845 ix35 and Santa Fe SUVs, down 3.7 per cent against market growth of 9.7 per cent.

Its light commercial sales via the iLoad van jumped 48.6 per cent to 382 units.

Some of the winners for Hyundai included the ix35, which despite dropping 14 per cent held onto number one in its small SUV segment for the 21st month in succession, with 1273 units.

The i20 again won the light-car race with 1328 units, despite plummeting 23.3 per cent over its massive October 2013 performance. When combined with the Accent (679 units, up 86 per cent), Hyundai easily won the segment for the ninth month running.


On a side note, the new-generation Mazda 2 ramps up this month and is shaping up as the best volume challenger for the i20. Mazda has lost the crown at this end of town and it’s safe to say it wants it back.

Finally, the Veloster regained its lead in the sub-$80k sports cars segment with sales of 466 and a market share of 32.8%, ousting the Toyota 86 which nevertheless leads the annual race.

A further three Hyundai models achieved podium results in October, with iMax and iLoad finishing in second place in their respective segments while the combined sales of the i30 (Hyundai's top seller as always with 2475) and Elantra (821) had them finishing second in the small-car segment behind the Toyota Corolla (3819) and ahead of the Mazda 3 (2928).