Despite GM's money woes, Cadillac is set to launch two new models over the northern summer.
The vehicles are Cadillac's 2010 SRX Crossover and CTS Sport Wagon (pictured above).
"In a tough market the new SRX and CTS Sport Wagon are the right products at the right time," says Steve Shannon, executive director of marketing for Cadillac. "They offer new dimensions of versatility and fuel efficiency, along with Cadillac’s signature design and technical features."
The all-new SRX launches into the strong luxury crossover vehicle segment, a category that now accounts for nearly one-fourth of all luxury vehicles sold in the U.S. market. The SRX features new downsized and fuel efficient engines in a completely redesigned vehicle that delivers a dynamic alternative in terms of visual appeal and driving character.
"We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that," says Mr Shannon. "At the same time, it also has very practical new features such as advanced All-Wheel-Drive, and an efficient standard 3.0-litre Direct Injection V6 engine. And with an entry price of US$34,155 the new SRX presents an attractive offer to consumers, while taking on the traditional segment leader aggressively."
The new CTS Sport Wagon offers the same design and technical features of Cadillac’s centerpiece model, the CTS sport sedan – but in a wagon body style that effectively doubles the car’s cargo space. The new Sport Wagon includes the same 3.0-litre Direct Injection engine that serves as the standard engine in the new SRX. In the Sport Wagon, highway fuel economy is estimated to reach 28 mpg.