Mercedes-AMG has paid an undisclosed amount to purchase a 25 per cent stake in MV Agusta, with the partnership confirmed to focus on a sales and marketing push targeting buyers of both high performance cars and motorcycles.
“In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG,” said Mercedes-AMG chief executive Tobias Moers in a statement.
“This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.
“The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.”
Mercedes-AMG is clearly looking to capture buyers of high performance motorcycles who may have not considered an Affalterbach-built car before, while MV Agusta says it is looking to its German partner to help build sales globally.
“Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth,” said MV Agusta president and CEO Giovanni Castiglioni.
“The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment.”
It is not expected the partnership will reach beyond a shared sales and marketing effort, though Mercedes-AMG will appoint one member from MV Agusta’s board to its board of directors.
While Mercedes-AMG employs 1200 people, 700 of which work in vehicle development, MV Agusta employs around 260 people at its headquarters located on the shore of Lago di Varese in Northern Italy.
The tie-up between Mercedes-AMG and MV Agusta follows the takeover of Ducati by Audi announced around two years ago.