Dougherty is currently the vice president of FCA’s parts and service division, Mopar, following a dual role of head of Fiat sales, network and operations and head of fleet sales for the North America. He will assume his new role from December 1.
He replaces Veronica Johns, who is leaving the company after 16 years and making history as the first Australian woman to head an automotive company locally.
“Mr Dougherty is one of FCA’s most experienced executives, and will take over this role to secure the growth of the business for this strategically important market,” said the company’s corporate vice president of FCA and general manager, APAC operations, John Kett.
Dougherty will join at a time when Fiat Chrysler is experiencing impressive growth with the majority of its brands in Australia.
Fiat sales have increased 104 per cent year on year, followed by Jeep (up 41 per cent), Alfa Romeo (up 31 per cent) and commercial arm Fiat Professional (up 9 per cent).
Dodge, which is represented here by only the Journey people-mover, is up two per cent, with Chrysler the only negative at minus 31 per cent.
Lucy McLellan has been named Fiat Chrysler's new director of corporate communications, replacing Karla Leach who departed unexpectedly earlier this week.