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Coupe-style SUVs are in vogue, and the radical Fiat FCC4 concept premiered today at the Sao Paulo motor show in Brazil shows the company is putting a big toe into the proverbial waters.

Part dual-cab ute, part sedan and part crossover, the FFC4 Franken-car features radical lines and exaggerated proportions that belong nowhere else but on a motor show stand.

Fiat FCC4 1

It’s all a product of the clearly adventurous Fiat Design Centre for Latin America. It offers “the adventure DNA of the brand… combined with the luxury and internal space of a large sedan”, according to the company.

At 5.0 metres long and 1.6m tall, the FCC4 is a smidgen longer yet lower than BMW X6 which, alongside the forthcoming Mercedes-Benz Coupe SUV, Range Rover Evoque and Audi’s Nanuk concept car from the 2013 Frankfurt motor show, it shares a certain conceptual resemblance.

Add to that list the Lamborghini Urus, come to think of it.

Fiat FCC4 3

Cool touches include that retro bulging rear glasshouse that covers the almost ute-like rear, the near-invisible A-pillars and the marked side sculpting.

Don’t hold your breath for a production version, but elements of the design might carry over in watered-down form to future Fiat product.

What do you think, has the trend in coupe-style SUVs 'jumped the shark'?