Audi A9 concept car teased ahead of LA debut

The Audi A9 concept car has broken cover ahead of its official unveiling next month at the Los Angeles auto show.
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Italian magazine Auto & Design has published a photo, which it claims is the first official picture of the A9 concept.

Designed under the guidance of the Marc Lichte, Audi's design chief since the beginning of this year, the A9 concept will not only make its public debut at the LA auto show in November, but will be the first car to sport Audi's new design language.

Lichte is quoted in the English and Italian language publication as saying the A9 concept "will characterise the whole upcoming generation of cars", which will all include "a major step forward in terms of sportiness".

Despite the added emphasis on vim and vigour, the next generation of Audi vehicles will still feature some of the brand's existing design cues, like the single frame grille, which debuted back in 2004.

Speaking with CarAdvice at the Paris motor show earlier this month, Lichte said the first production-ready fruit of his design revolution at Audi will be the next-generation A8.

In a wide-ranging interview, Lichte admitted that today's A cars (A3 through to the A8) "are a little too similar" and that he's working to more clearly differentiate the A, Q, R and TT lines. One key change involves the need to emphasise the company's quattro all-wheel-drive heritage, likely resulting in the use of flared haunches.