
consecutive year by brand consultancy Interbrand.
The Japanese car maker climbed two places to finish in eighth position overall, behind Apple, Google and Coca-Cola which filled the podium and one spot ahead of McDonald’s.
Interbrand’s data shows Toyota’s brand value increased 20 per cent this year to US$42.4 billion ($48.8b).
It was followed closely by Mercedes-Benz and BMW, which both rose one position each into 10
and 11
threspectively. They boast almost identical brand value ratings: Mercedes US$34.3b ($39.5b) and BMW US$34.2b ($39.3b).
Honda was the next best automotive brand, retaining 20
place on the back of a brand value gain of 23 per cent, now US$13.7b ($15.8b).
Ford, Hyundai and Audi followed in 39
th, 40
and 45
thpositions respectively, ahead of Nissan (56
th) and Porsche (60
th) – all five improving their position compared with 2013.
Kia climbed nine spots to 74
thposition with a brand value of US$4.5b ($5.2b), while Ferrari, 98
thlast year, dropped off the list in 2014.
Interbrand’s valuations are based on three key components: an analysis of the financial performance of the branded products or services, analysis of the role the brand plays in purchase decisions, and analysis of the brand’s competitive strength.