Toyota has been named the most valuable automotive brand in the world for the 11
- shares
th

consecutive year by brand consultancy Interbrand.

The Japanese car maker climbed two places to finish in eighth position overall, behind Apple, Google and Coca-Cola which filled the podium and one spot ahead of McDonald’s.

Interbrand’s data shows Toyota’s brand value increased 20 per cent this year to US$42.4 billion ($48.8b).

It was followed closely by Mercedes-Benz and BMW, which both rose one position each into 10

th

and 11

th

respectively. They boast almost identical brand value ratings: Mercedes US$34.3b ($39.5b) and BMW US$34.2b ($39.3b).

Honda was the next best automotive brand, retaining 20

th

position with a brand value of US$21.7b ($25.0b), up 17 per cent.

Volkswagen rose from 34

th

to 31

st

place on the back of a brand value gain of 23 per cent, now US$13.7b ($15.8b).

Ford, Hyundai and Audi followed in 39

th

, 40

th

and 45

th

positions respectively, ahead of Nissan (56

th

) and Porsche (60

th

) – all five improving their position compared with 2013.

Kia climbed nine spots to 74

th

and Chevrolet leapt seven spots into 82

nd

.

Land Rover debuted on the list in 91

st

position with a brand value of US$4.5b ($5.2b), while Ferrari, 98

th

last year, dropped off the list in 2014.

Interbrand’s valuations are based on three key components: an analysis of the financial performance of the branded products or services, analysis of the role the brand plays in purchase decisions, and analysis of the brand’s competitive strength.