Only a few days before the annual Bathurst 1000 race in the V8 Supercars calendar, the Nissan Pulsar SSS Heritage Edition has emerged to commemorate 30 years since the Japanese brand took pole position at the iconic western New South Wales race track.
Just 40 units are available of the Pulsar SSS that shares the same white with red and blue livery as the Nissan Bluebird Turbo that became the first turbocharged car to start on pole position at the 1984 Bathurst race.
Unveiled alongside the original Bluebird, as well as today's Nissan Altima race car, the road-going hatchback also gets heritage-branded front headrests, floor mats and interior badging, while buyers will even score a Nissan Motorsport shirt.
The 140kW 1.6-litre turbocharged Pulsar SSS Heritage Edition will be available in white or silver, with six-speed manual or Xtronic automatic continuously-variable transmission, priced from $28,990 driveaway.
The announcement of this limited edition comes just months after then-new Nissan Australia managing director and CEO Richard Emery believed that the brand's external communications had become too price-driven, while committing to a renewed focus on commercial opportunities to celebrate the brand's offerings.
“Nissan has a proud motorsport heritage in Australia, particularly at Bathurst,” said Emery in a statement.
“We have been really pleased with the response to our Bathurst heritage campaign to date. Australian motorsport fans genuinely appreciate the history of the sport and legends such as George Fury.
“An extension of this program is the Nissan Pulsar SSS Heritage Edition. It is fitting that this limited edition turbo hatch carries the same colours at the Nissan Bluebird Turbo, the first turbocharged car to claim outright pole position for the Bathurst 1000.”
Nissan will giveaway a Pulsar SSS Heritage Edition in conjunction with channel seven at this weekend's Bathurst 1000.