Audi concept to preview new design language, A9 flagship at Los Angeles auto show

An Autocar source that claims to have seen a series of sketches says the concept has “a highly technical look” that incorporates “a newly interpreted single-frame grille, laser headlights, precise detailing within its aluminium body structure and a newly defined shut line architecture”.

“It builds on the design in place today but takes it to a whole new level,” the source said.

“The design department is working very closely with the production department to give future Audi models a more technical look, with added accuracy in terms of build.”

Developed under the lead of Audi’s new design chief, Marc Lichte, the design language is said to influence every future model from the German premium car maker, from the city-sized A1 to the large Q7 SUV and everything in between.

The unnamed LA concept is also set to preview Audi’s all-new luxury flagship, subbed the A9, which will reportedly compete with the likes of the Aston Martin Rapide, Porsche Panamera and high-end variants of the Mercedes-Benz CLS as early as 2017.

As with A4/A5 and A6/A7, the A9 will be based on the next-generation Audi A8 limousine. The new nameplate will share its base car’s mechanical and electrical hardware, but will feature faster, swoopier, coupe-inspired styling.

The A8 and A9 will be produced alongside each other at Audi’s Neckarsulm plant in Germany.

Stay tuned for more details on Audi’s upcoming LA auto show concept ahead of its anticipated unveiling on November 18.

Note: 2013 Audi Nanuk quattro concept pictured.