Earlier today, the infant car seat maker unveiled two models that will be sold under the ISOGO label, Euro (above) and Hera (below) - and they'll be on the shelves in selected baby stores from 27 September 2014.
The statistics are scary. Nearly 90 per cent of infant car seats aren't fitted correctly, according to recent studies, and ISOFIX makes it easier to get right.
Australian parents can now use ISOFIX car seats, but they must also have a top-tether. Maxi-Cosi is warning parents that seats imported from overseas are not the same.
Child safety seats must comply with the 2013 Child Restraints Standard AS/NZS1754. The seats can have rigid or flexible ISOFIX attachments, but must have that top-tether strap that European seats don't have.
Maxi-Cosi pointed out that for all the advancements in car seat safety over the years, there has been no advancement in how we fit our child car seats.
The ISOGO car seat system meets the ISOFIX international standardised fitting system, which means no more lap sash.
For busy parents, like Maxi-Cosi Ambassador Rebecca Judd, it's a welcome development.
“Our family is always on the go, so it is wonderful to finally have a car seat that we can fit so quickly and be confident that it is properly fitted and secure,” says the mother-of-two.
“Maxi-Cosi ISOGO has taken the guess work out of fitting our kids' car seats, and we now have greater flexibility should grandparents or friends wish to borrow a car seat for a special day out”.
Though parents can choose to keep their current child safety seats (as long as they are Australian approved seats that meet Australian Standards), they're being encouraged to consider switching to ISOFIX devices as they provide increased protection for little ones.