Bloomberg reports that Fiat SpA chief executive officer Marchionne will become Ferrari chairman on October 13, and that under his guidance the brand will look to increase its yearly sales volumes from the current 7000 per annum to 10,000 units globally. Indeed, CarAdvice reported the brand's intentions in May, when it was suggested the brand would offer four new models before 2018.
The move is contrary to the outgoing boss's plans to limit the number of cars built to ascertain an element of exclusivity, but the report claims Marchionne will set that plan aside to keep up with the increasing number of ultra-rich consumers around the world.
“If that class increases, we should be able to follow them,” Marchionne was quoted as saying at an event in Italy. “The waiting list will become too long, and people get tired.”
Fiat owns 90 per cent of Ferarri, and is set to play a role as the flagship brand for the ever-expanding Fiat Chrysler Group.
"People should not underestimate the importance of Ferrari for the group,” Marchionne said. “Structurally, in terms who we are as carmaker, they have and will continue to define us.”
That sentiment was not lost on di Montezemolo.
"Ferrari is now American, which represents the end of an era," he told Bloomberg.