The newly internationalised 2015 Ford Mustang is still 10 months away from arriving on local shores, but the blue oval brand says it has received a veritable stampede of customer enquiries.
According to Ford, 13,000 people have expressed interest and requested to be kept up to date online. How many of those that will put money down on a deposit ahead of the car’s launch around July next year remains to be seen.
Nevertheless, the flood of interested parties has surprised the company, including Ford Australia president and CEO Bob Graziano, who said the brand had “underestimated” early demand for information.
“This is the power of Mustang… we have many more customers asking to follow the car than we expected this early in the launch,” he said.
Not only will the latest iteration of the Pony Car give Ford the muscle car option it needs as it prepares to enter the post-Falcon era from 2017, it will also act as a halo car as the brand rapidly overhauls its local range with cars already on sale elsewhere.
Ford’s onslaught of overdue models over the course of 2015 — notwithstanding the FG X Falcon to be launched before the end of 2014 — will include the new Mondeo, locally-engineered Ford Everest SUV and updated Focus and Focus ST.
“We see around the world that many people are drawn to Ford because of the Mustang, even though they may end up buying another model from us,” said sales and service vice president Graeme Whickman.
“The Mustang’s arrival is perfect timing for us because we have been rapidly expanding our lineup and will refresh all of our models the next few years.”
Australia will get two Mustang powertrains, available in both coupe and convertible body-styles. These are the circa 313kW and 529Nm 5.0-litre V8 and, controversially, a circa 227kW and 407Nm 2.3-litre EcoBoost turbo four.
What do you think? Will the new Mustang cut it as a brand halo when the Falcon dies? And would you consider a four-cylinder version?