In order to stand out from the crowd, the limited-run Subaru BRZ coupe gets very American GT stripes on the bonnet, boot and roof; 17-inch STI alloy wheels; an STI boot spoiler plus front, side and rear-side under spoilers; a rear diffuser and a push-button starter switch. It is available in every existing BRZ paint hue.
The changes go with the MY15 upgrades announced earlier this year including fettled suspension and steering systems. As in that car, the 147kW/205Nm 2.0-litre four-cylinder petrol engine carries over unchanged, while a six-speed manual and six-speed automatic gearbox will both be offered, the former with a short-shifter and an STI knob.
However, the upgrades will cost you an extra $3500 over the regular model, pushing the price of entry out to $40,650 drive-away. However, Subaru claims the additions total about $9000 worth of extra value on manual versions or $7990 on the autos.
It is not the first time Subaru has spiced up its sole rear-drive offering. In July last year it launched an STI performance package priced at a steeper $7995 over the regular car.
“This Special Edition represents tremendous value as it combines the recently announced MY15 enhancements, including suspension tweaks, with some fantastic kit that only adds to its outstanding on-road presence and reputation," said Subaru Australia managing director Nick Senior.
The new Special Edition BRZ is an example of Subaru attempting to rejuvenate sales of the hyped sports car developed in tandem with Toyota. As generally happens with sporty vehicles, sales of both have fallen so far in 2014 as the vehicles enter their third year on sale. Simply put, the gloss wears off.
Subaru has sold 661 BRZs in Australia this year, down 31.4 per cent. Toyota has sold 2949 units through its much bigger dealer network (and from its bigger allocation), down 38.6 per cent.