Australians seeking entry into the 2015 Audi TT range will need to find an extra $8000 in their wallets compared with the outgoing model, as Audi Australia admits the all-new generation won’t sell as well as the outgoing one.
Audi Australia has explained the entry price will rise to $77,000 when the third-generation Audi TT launches locally in February because a model grade to replace the $69,350 1.8 TFSI is not yet available globally.
The new entry grade is a 2.0 TFSI with 169kW of power and 370Nm of torque – substantially more than the 118kW/250Nm offered by the previous entry car.
While exact pricing and specification isn’t yet confirmed, Audi Australia says the 2015 Audi TT will start at “very close to” $77,000 for the 2.0 TFSI front-wheel drive with manual or S tronic automatic transmission, rising to $80K for the same model with all-wheel drive but S tronic-only.
Those models that launch in February will be followed late next year by the TT S performance flagship that will cost around $100,000 for either manual or auto.
Audi Australia has ditched the slow-selling diesel from the TT lineup, despite a 135kW/380Nm 2.0-litre turbo-diesel quattro model being available that uses just 4.2 litres per 100 kilometres and reaches 100km/h in a claimed 7.1 seconds.
The new 2.0 TFSI, meanwhile, will rise by about $1500 compared with the outgoing model of the same name, also gaining an additional 14kW/20Nm and losing 50kg in kerb weight, now 1230kg.
The seven-speed dual-clutch automatic claims 0-100km/h in 5.9 seconds and 6.3L/100km combined, dropping to 6.0L/100km but with identical performance for the six-speed manual. Adding quattro all-wheel drive with that engine and S tronic (the only gearbox available) sees 0-100km/h drop to 5.3 seconds, with unchanged consumption.
Following in the third-quarter 2015 will be the 2015 Audi TT S with 228kW, 380Nm, 0-100km/h in 4.9 seconds and 7.1L/100km combined consumption.
Equipment will rise beyond the increased prices for the 2015 Audi TT 2.0 TFSI model grades.
New kit will include keyless auto entry and start, Audi Music Interface with Bluetooth audio streaming, Drive Select (with modes for steering, engine sound and engine response), tyre pressure monitor, a speed limiter function for the cruise control, power adjustable front seats and MMI Navigation plus with 10Gb on-board storage and voice control, in addition to the already-standard climate control and leather seats.
Audi’s ‘virtual cockpit’, which replaces any form of screen in the middle of the dashboard with a completely digital screen in front of the driver, will be standard on every 2015 Audi TT.
Audi Australia communications manager Anna Burgdorf admits that not having an entry-level model grade to replace the 1.8 TFSI “will impact on the sales split” but adds that “the base model is not the volume seller”.
“It’s important to have a price leader, it’s important to boost [sales],” Burgdorf continued.
“It is an important part of the mix, but it’s not the most important part.”
Despite booming Audi sales range-wide in Australia, the local outlet doesn’t believe the new-generation TT will reach the same sales heights as the previous model, which peaked at a record 815 sales for the coupe alone in full-year 2007, followed closely by 704 sales in 2008.
“Given the spread of our model range, probably not [those sales],” Burgdorf said.
“For us around 600 [annual sales] would be good for us.”
Burgdorf nominates the dramatic shift in the way Australians buy cars and the choice they now have compared with five years ago as reasons for the expected decline.
Households scaling down on the number of cars they own, teamed with the global phenomena of SUV buying habits, means that “something like a TT might be replaced by a Q3” the communications boss argues.
CarAdvice is currently at the international launch of the 2015 Audi TT. Read more about the new third-generation model here.