This latest move is consistent with plans, dubbed "Back in the Race", laid out by PSA Peugeot Citroen head Carlos Tavares, which sees a standalone DS brand as the company's premium marque.
As for the DS Divine concept itself, the concept measures 4.21m long, 1.35m high and 1.98m wide. This means that it's around the same length as the current DS4 hatch, but features a roof that's 17cm closer to the ground and a body that's a full 17cm wider.
The DS Divine may preview the look of the brand's next Golf-class vehicle, but just as importantly it also debuts a new design direction for DS models aimed at western markets.
Naturally the DS Divine does without any Citroen badging. It also features plenty of smooth body sculpting, and an eye-catching chromed character line that runs along its flanks and into the tail-lights.
Diamond shapes are prominent in the concept's grille and roof, as well as in the extravagant cabin. The dashboard features quilted leather that has been inlaid with Swarovski crystals.
If that's not to your taste, Citroen says that a more masculine design that utilises carbon fibre and leather can easily be swapped in. Another available interior style option features ivory-coloured leather, beads, silk satin and crystals.
The DS Divine's tech highlights include laser headlights, a 10.4-inch touchscreen that drops down from the ceiling and holographic displays.
Under the bonnet, the DS Divine is powered a 198kW 1.6-litre turbocharged four-cylinder engine that's, more than likely, shared with the Peugeot RCZ-R.