Adelaide based Mitsubishi Motors Australia continues to increase sales amid a strong warranty program and constant marketing campaign. Compared to this time last year, Mitsubishi Australia have increased sales 17 per cent with a current 6.1% market share in Australia.
Unfortunately though, for the Mitsubishi 380, sales are still far below expectations, however the run out sale on the Lancer sedan and the Outlander compact four-wheel drive vehicle have proved successful.
Mitsubishi Sales Figures for May :
The Lancer which is due for a replacement later this year heads the Mitsubishi line up. Tony Breugem, Mitsubishi Australia’s executive vice-president of sales, congratulated his team for the results.
“May and June are traditionally very busy months for the automotive industry, with attractive programs and pricing campaigns the order of the day. Mitsubishi’s new “Gears Up” program marks the end of financial year with a series of great value packages available across the Pajero, Triton, Outlander, 380 sedan, Lancer, Colt and Express line-ups.” he said.
Mitsubishi originally envisioned the 380 to sell around 2,000 units per month, so far this has been an unachievable result. Mitsubishi must be scratching their heads in confusion, how can a car which recently won RACVs most affordable large car award perform so poorly?
Is it the Front-Wheel-Drive setup? Is it the styling? Is it the lack of confidence in the Mitsubishi brand? Perhaps its all of these put together. There is also no word on the Mitsubishi TMR 380.