However Suzuki Australia are still not happy, 16,000 cars isn't exactly a ground breaking figure. So there is a new aim for the manufacturer, Suzuki hopes to increase sales to 40,000 by 2010.
In order to meet these objectives, Suzuki has hired a new general manager, Tony Devers. Mr Devers, was the former Honda Australia sales and marketing manager. He believes current supply problems with Suzuki as well as the limited model range are holding the brand back.
"We could have sold 20 per cent more Swifts if we had adequate supply," Mr Devers said. "As for the SX4, I think we could have quadrupled its sales if we had enough."
Suzuki's supply problems are quantified by the lack of cars from Japan, Suzuki has long been a recognized seller of small and mini cars in Japan and in order to meet demand at home, the Australian market has been somewhat neglected. But not for much longer Mr Devers says:
"Suzuki has been the number one seller of mini cars in Japan for 33 years, but they are prepared to risk that position by freeing up some production of the Wagon R (mini car) for export volume. It is a huge decision to potentially relinquish that position."
Suzuki's reputation is an at an all time high with the success of the Swift. Perhaps as the market share increases, and a new generation of swifts come around, there will be potential for a turbo-charged Swift GTi? We hope so!
Source : GoAuto